They have over a decade of success and have proven that they can adapt and succeed in an ever-evolving environment of mobile games. 'Crazylabs is exactly the type of company Embracer wants to join forces with. Sagi and team are extremely talented, driven and long term oriented. Closing is expected to take place during the second quarter of Embracer's financial year. Completion of the transaction is subject to customary conditions including merger control approval.

CrazyLabs will improve Embracer's publishing capabilities within mobile, add scale and create additional M&A opportunities. CrazyLabs was the 3 rd most downloaded publisher in all of mobile games in 2020 with over 4.5 billion downloads to date and over 110 million monthly active users. Additionally, CrazyLabs is one of the top hyper-casual publishers.

CrazyLabs is an Israel-based publisher and developer of hit mobile game Super Stylist and long-lasting casual and lifestyle role playing games. 5, 2021 /PRNewswire/ - Embracer Group AB ('Embracer'), has entered into an agreement to acquire 100 percent of the shares in CrazyLabs Ltd.